The Yamuna Expressway Industrial Development Authority (YEIDA) has decided to allot 100 acres of land to tractor manufacturer New Holland for setting up a major manufacturing plant in Noida. 

The proposed facility is aimed at expanding the company’s production capacity and supporting rising demand for modern agricultural machinery across India and export markets.

The new plant will anchor Noida’s growing industrial base, which has seen a surge in investments in electronics, mobility, and engineering sectors. 

New Holland’s expansion aligns with India’s long-term agricultural mechanisation goals as farmers increasingly adopt advanced tractors and implements to boost productivity.

Officials stated that the project is expected to generate thousands of direct and indirect jobs, strengthen supply chains, and attract component makers to the region. The facility will feature automated assembly lines and testing centres to ensure compliance with global quality standards.