ITC Hotels has expanded its footprint in Maharashtra with the signing of two Fortune-branded properties in Nashik and Tadoba, targeting both business and leisure travel segments.

Nashik’s growing industrial base and Tadoba’s emergence as a wildlife tourism destination make them strategic additions to the company’s mid-scale portfolio.

The expansion reflects a broader trend of hospitality players moving beyond metros to tap demand in emerging destinations, where improving connectivity and rising disposable incomes are driving sustained growth in domestic tourism.

The Fortune brand allows ITC to cater to a wider customer base while maintaining operational efficiency in mid-scale hospitality.

Such expansions also support local economies by generating employment and boosting tourism-related infrastructure.