Runaya, a company from the Vedanta Group that processes aluminum with no waste or pollution, plans to invest about Rs 1,000–1,200 crore to grow its business. Out of this, Rs 300–500 crore will go towards building facilities to process rare earth elements (REE) and make magnets. This marks the company's entry into a very important sector that is key for green technologies and making electronics.

The rest of the money will be used to double the capacity of its current aluminum recycling plants, from 1,00,000 tonnes to 2,00,000 tonnes per year over the next two years. This expansion aims to boost India's ability to recycle, use resources more efficiently, and further support the idea of a circular economy (where materials are reused). According to Jagannath Prasad, CEO of Green Aluminium Recovery & Diversified Metal Recovery Business at Runaya, the company is "seriously looking into" the REE project.

The company is considering options like working with international partners, getting technology from other companies, or forming strategic partnerships. They are currently talking with global players.