United Breweries Ltd (UBL), part of the Heineken Group, will invest Rs 90 crore to establish a canning line at its Telangana facility, catering to the growing demand for canned beverages.

The new line will enhance UBL’s production capacity, enabling it to expand its product portfolio in India’s fast-growing beer market. The company said the Telangana unit was chosen due to its strategic location, skilled workforce, and strong logistics network.

“With changing consumer preferences and growing urban demand for canned beverages, this investment will help us strengthen our market presence and modernize our operations,” a UBL spokesperson said.

The Indian beer market is projected to grow at 8–9% CAGR over the next five years, driven by younger consumers, rising disposable incomes, and expanding urbanization. 

Canned formats are increasingly popular due to convenience and portability, particularly in metro cities.