Milky Mist is setting up a dairy manufacturing unit in Maharashtra to expand its western India footprint.

The decision brings processing closer to consumption rather than raw milk sourcing.

Value-added dairy margins are increasingly driven by cold-chain control.

Western India offers scale but demands distribution discipline.

Brand-led dairy players are now competing on freshness as much as pricing. Capacity placement is becoming as strategic as capacity size. The move tightens Milky Mist’s national footprint.