The Jagannath Puri Temple's priest  Daitapati Bhabani Das said that he is setting up a 300-room luxury beach resort, named Jagannatham, with a strong spiritual focus in the holy town. 

The priest said that the beachside project would be a pure vegetarian and non-liquor retreat, which is aimed to offer a 'satvik' experience to pilgrims and travellers seeking spiritual serenity with modern comforts.

Sevayat Daitapati Bhabani Das said, "Puri is not just a destination. It is a sacred abode where divinity meets the ocean. The resort will offer a blend of spiritual tranquillity and luxury hospitality." He added that the construction of the 'Jagannatham' project is estimated at Rs 110 crore, excluding land. Meanwhile, an official from his team said that the current valuation is Rs 200 crore.

Das and his family own 100 per cent of the resort but are open to diluting equity based on the response to the project's membership programme. 

Under Meridian Mist Hotel and Resort, the project is being built on a seven-acre beachfront plot along the Puri-Konark marine drive, about 8 km from the Jagannath Temple in Puri. Daitapati Bhabani Das said, "I own the land, and there is no conflict of interest with Jagannath Temple."